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                                                                                            IATA Knowledge Hub
                                                                                            Learn, apply, improve
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                                                                                            • Airports
                                                                                            1 November 2023

                                                                                            On-demand Webinar: Unlocking Passenger Growth for Airports

                                                                                            How to passenger travel data in air service development.

                                                                                            In a rapidly evolving aviation landscape, airports are continually presented with both challenges and opportunities. Amidst the changing dynamics in the post-pandemic era, the ability to attract passengers, airlines, and routes has become a top priority. The question that arises is, how can airports harness the power of market intelligence to refine their air service development strategy and unlock unprecedented growth?

                                                                                            Introducing our on-demand webinar, "Unlocking Passenger Growth for Airports," where we delve into the core of data-driven solutions that empower airport professionals to seize new opportunities and tackle the latest challenges. This webinar is specifically tailored for individuals involved in air service development, marketing, business development, and data analytics.

                                                                                            Webinar Highlights:

                                                                                            1. Data-Driven Air Service Development: Discover how the strategic application of passenger travel data can be a game-changer in airport growth. We'll showcase practical insights on how to utilize market intelligence to boost your airport's passenger numbers, regardless of your airport's primary focus, whether it's business or leisure travel.
                                                                                            2. Defining Market Potential: Learn a systematic approach to defining the market potential of a route. By analyzing critical elements, such as demand figures, leakage ratio, induction factors, market share, and market growth rates, you'll gain valuable insights that can guide your airport's strategic decisions.
                                                                                            3. Route Development Case Studies: Explore real-world examples from three diverse route development cases. These cases provide hands-on, actionable takeaways, offering you a tangible understanding of how passenger travel data can be leveraged to identify growth opportunities at your airport.

                                                                                             

                                                                                            To get access to the webinar recording, please fill out the email form below and we will send you a link to watch it at your convenience.

                                                                                            Watch the on-demand webinar:

                                                                                             

                                                                                             

                                                                                            You might also be interested in:

                                                                                             

                                                                                            Guide: How to Win Airlines - 3 Essential Factors
                                                                                            Unlock the key factors airports need to create a successful business case for attracting airlines. Explore our comprehensive guide to winning airlines and optimizing your airport's growth strategy.

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